Design & User Experience
TRACK 1
Tuesday, October 14
GS: Compatibility in the Brave New World
Joe Marini - Director, Development Tools Ecosystem team, Microsoft
How do I make my pages and scripts compatible across browsers? Is it ever okay to detect a particular version of a browser and then use that information in my pages? What about all the new portable devices that are now widely available that have Internet access? In this session, Joe Marini will address these and many other issues related to making your pages work across devices, platforms, and browser versions, and investigate how and when it makes sense to target pages to particular browsers.
11:15 a.m.
Simplifying the Shopping Experience
George Plesko - Design Principal, Allurent
Customers today have less time than ever to shop and recent Gartner research indicates that most e-commerce customers are not repeat visitors – meaning that retailers have just one opportunity to entice and engage consumers. How are retailers moving beyond the HTML, page-based paradigm to streamline and simplify the shopping experience?
In this session, George Plesko discusses the necessary steps designers must take to ensure a retailers’ customer is able to quickly find, examine, select and buy merchandise in a way that is easier, more intuitive and smoother than the majority of current shopping experiences, which too often are cumbersome, complex and ultimately unsatisfying.
Effective JavaScript Programming
Joe Marini - Director, Development Tools Ecosystem team, Microsoft
Still not sure how to use Object-Oriented JavaScript? Confused by the modern event model available in the latest browsers? Confounded by modern programming techniques like exception handling? Looking for ways to make your JavaScript code efficient, readable, and extensible? This session will unravel these and other mysteries of the JavaScript language. Come join Joe Marini and learn how to make the most effective use of your coding skills – and to pick up a few new ones along the way.
Serendipitous Shopping: Helping Online Shoppers Find that Great Discovery
George Plesko - Design Principal, Allurent
Part of the overall shopping experience is the excitement of discovering a great find – be it a pair of “to-die-for” boots or a limited edition snowboard with a unique graphic design. While online shopping is convenient, it doesn’t always satisfy consumers’ craving for that unexpected buy.
Online retailers are beginning to realize the importance of enabling people to “discover” products. To achieve this, it's essential that people be allowed to take their own paths when interacting with a retailer’s Web site and merchandise.
Through creative merchandising and interaction design, retailers can create a continuous end-to-end navigation experience, allowing a seemingly basic task to become more organic and fluid – in fact, more serendipitous. Learn the tools and techniques you can use to make an online shopping approach support serendipity and discovery.
GS: Deconstructing...You!
Shawn Henry - Web Accessibility Initiative, W3C; Lance Loveday, CEO
Closed Loop Marketing and Steve Mulder, Senior Consultant, Molecular
It's always one of our most popular sessions: top designers critically evaluate several of our attendees' sites. Bring your pencil! Your site may be among the ones we examine in this lively wrap-up session.
4 ways to register
- Online: Click here to register
- By phone: 800-280-6218 (or 541-346-3537)
- By fax: 541.346.3545
- By mail:
Web Builder 2.0 Registration
1277 University of Oregon
Eugene, OR 97403-1277
Please make checks payable to Redmond Media Group Attendees will be registered upon receipt of payment.
