Conference Agenda

Conference Day 1 — Monday, October 13
8:30 a.m.

Keynote: Subject to Change: Creating Great Products and Services for an Uncertain World
- David Verba, Director of Technology for Adaptive Path
  CODING & DEVELOPMENT DESIGN & USER EXPERIENCE MANAGEMENT & STRATEGY
10 a.m. A Blog-Oriented Architecture - DL Byron Performance Testing and Tuning Web 2.0 Rich Internet Applications - Bryan Cole Rich Interface Design How AJAX Changes Everything
- Steve Mulder		 Web Design for ROI: Rocking Your Landing Pages
- Sandra Niehaus		 Designing with Web Analytics in Mind
- Alan K'necht
11:15 a.m. Performance Isn't Optional - Making Web Services Work - Richard Campbell Practical Design for Developers - David Verba Let the People
Speak: How Users Are Changing the Web
- Steve Mulder		 Web Standards: Fueling Innovation
- Aaron Gustafson 		Trends in Digital Magazines
- Michael Ninness
12:15 p.m.. Lunch:
1:30-2:30 p.m. Keynote: Rein in RIA Quality: Adopt a Policy-Based Approach - Wayne Ariola , Parasoft co-founder and CEO
2:30 p.m. Exhibitor Snack Attack
3:15 p.m. Rich Made Easy: Tackling Data-Heavy Rich Internet Applications - Josh Adams Architecting Silverlight Applications - Trent Nix Pixel Perfect: Essential Image Enhancement for Web and Flash Designers - Michael Ninness Designing User Interfaces: Details Make the Difference - Dan Rubin Mini Workshop: Practical Social Media - DL Byron and Brian Oberkirch
4:30 p.m. Secrets of Websites Revealed!
- Mark Meeker		 Better Web 2.0 Applications with Alignment of Dev and QA-Bryan Cole Documentation 2.0: Designing the Rich Internet Experience - John Yesko Reaching Stylesheet Nirvana - Dan Rubin
5:45 p.m. Ensure Success in RIA and SOA Initiatives - Nathan Jakubiak Performance and End User Experience - James Farley Accessibility in a Web 2.0 World - Shawn Henry
Conference Day 2 — Tuesday, October 14
  CODING & DEVELOPMENT DESIGN & USER EXPERIENCE MANAGEMENT & STRATEGY
10 a.m. Ensure Success in RIA and SOA Initiatives - Nathan Jakubiak Performance Testing and Tuning Web 2.0 Rich Internet Applications - Bryan Cole Compatibility in the Brave New World - Joe Marini Online Advertising Update: Google as the King of All Media - Lance Loveday
11:15 a.m. How to Use and Extend jQuery - Steve Smith Building RESTful Rich Internet Applications - Randolph Kahle Simplifying the Shopping
Experience - George Plesko		 Easy Usability Tests for Designers - Sandra Niehaus Extreme Makeover: SEM Edition
- Amy Konefal
12:15 p.m.. Lunch
1:30 p.m. Keynote: The 8 Things Every Web Team Should Know:
Lessons From a Grumpy Web Consultant - Lance Loveday, CEO of Closed Loop Marketing
2:30 p.m. Exhibitor Snack Attack
3:15 p.m. AJAX Push and ICEfaces for Enterprise Collaboration - Ted Goddard LOB 2.0 with Silverlight and AJAX - Anthony Lombardo Effective JavaScript Programming - Joe Marini Designers and Developers, Sitting in a Tree - Steve Smith and Dan Rubin Getting Real with Accesibility - Shawn Henry
4:30 p.m. . Designing the RIA Experience - Steven Heintz Using the Microsoft AJAX Library - Robert Boedigheimer Serendipitous Shopping - George Plesko Fundamental Progressive Enhancement - Aaron Gustafson Mini Workshop: Mobile Web Strategy and iPhone Development, Part 1 - Garrett Murray
5:45 p.m. Better UI with Silverlight Data Templates - Billy Hollis Extending ASP.NET Web Sites with Web 2.0 Features - Robert Boedigheimer Deconstructing...You!- Loveday, Mulder, Henry Mini Workshop: Mobile Web Strategy and iPhone Development, Part 2 - Garrett Murray
Post - Conference Workshops — Wednesday, October 15
  WORKSHOP WORKSHOP WORKSHOP
9 a.m. -
6 p.m. 		WPF and Silverlight: A Pragmatic Introduction
- Billy Hollis		 Build the Server Side of Rich Internet Applications - Randolph Kahle Adobe Creative Suite Workshop